When Studio 790 joins forces with Raising Cane’s for the Las Vegas Formula 1 Grand Prix, you know something extraordinary is about to happen. For our debut at this iconic event, we channeled the glamour of Great Gatsby and the playful, tongue-in-cheek charm that makes Raising Cane’s a brand like no other. The result? A Paddock Club Suite that was bold, effervescent, and as unforgettable as Cane’s legendary chicken fingers.
Raising Cane’s isn’t just a fast-casual restaurant; it’s a vibe. Known for their one-love approach to chicken fingers, over-the-top humor, and commitment to making every experience memorable, Cane’s energy is infectious—and we knew we had to bring that same spark to their suite design. Think gold Art Deco details paired with playful nods to Cane’s quirky personality, set against the glitz and glamour of Las Vegas. The suite wasn’t just a space; it was a celebration of fun, flavor, and fearless creativity. Let’s take you behind the scenes of this epic collaboration!
Let’s dive into the design process! To kick things off, we immersed ourselves in all things Las Vegas—the glitz, the glam, the over-the-top spectacle—and started brainstorming how to infuse Raising Cane’s signature fun and personality into the space.
One thing we knew from the start: no Cane’s space is complete without a disco ball. So, we decided to take that iconic element and elevate it, literally.
We envisioned a bar as the heartbeat of the suite and thought, “Why not go all in?” Enter our custom-designed, 10-foot round bar, wrapped in reeded velvet for a luxe touch and topped with a jaw-dropping canopy of gold disco balls. The playful shimmer of the disco balls perfectly captured Cane’s lively spirit while nodding to Vegas’ love for all things dazzling. This show-stopping bar wasn’t just a feature—it was the statement moment, commanding attention the second you walked into the suite. It became the ultimate hub for mingling, sipping, and soaking in the high-energy vibes of the race weekend.
The concept board for this project was born from a vision to blend bold personality with timeless sophistication, perfectly reflecting Raising Cane’s dynamic brand. At the heart of the design is a custom fabric sofa in the brand's signature red—a vibrant centerpiece that commands attention and celebrates the spirit of the space. We paired this with taupe velvet accent chairs, adding a touch of understated luxury and texture, while brass accents introduce a layer of refinement and warmth. This combination strikes the perfect balance: bold yet elevated, playful yet polished. The curated materials and finishes ensure a cohesive aesthetic that feels both inviting and memorable, setting the stage for a space that stands out.
Creating the custom marquee light-up sign for Raising Cane’s was such a fun and exciting process! The "Winner Winner Chicken Dinner" design, complete with a mirrored background, felt like a natural fit for a project in Las Vegas. We wanted to capture the energy and excitement of the city while staying true to Raising Cane’s playful and vibrant personality. The glowing marquee lights give it that classic Vegas feel, while the cheeky phrase ties back to the brand’s love for all things chicken. The mirrored background not only amplifies the lights but also adds a touch of glam that’s perfect for the setting. Plus—who doesn’t love a selfie moment? This sign is guaranteed to be a fan-favorite backdrop for snapping pics and creating memories! It’s a show-stopping piece that embodies the fun, bold, and slightly over-the-top spirit of both Vegas and Raising Cane’s! Amiright?!
Check out more photos from the event—Raising Cane’s truly is a whole vibe!
Our team had an incredible time bringing Raising Cane’s vision to life for their first Las Vegas Formula 1 event. From designing bold, statement pieces like the custom red sofa and the dazzling "Winner Winner Chicken Dinner" marquee sign to ensuring every detail captured the vibrant spirit of the brand, this project was a labor of love. We’re so grateful to Raising Cane’s for trusting us to create a space that celebrated their unique energy while embracing the glamour of Las Vegas. Collaborating on such an iconic event was an unforgettable experience, and we’re thrilled to have been part of this exciting moment. Here’s to celebrating creativity, great design, and continued partnerships that make big dreams a reality!
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